Copywriting and Video Production to Attract New Patients
Copy and videos that answer prospective patients most burning questions are your best sales tools. Blogs, articles, and video crafted to keep your audience’s attention turn leads into patients.
Sound Medical Marketing will partner with you to produce high quality copy and video for your website (coaching you with your on-screen presence if desired).
We’ll optimize your copy to improve its discoverability on Google.
Check out some of the copy and video I’ve written and produced for the Foot and Ankle Center of Lake City.
Email Marketing to Improve Patient Retention
No other form of digital marketing produces results like email marketing. According to Constant Contact, the ROI (return on investment) with email marketing is $42 for every one dollar spent.
It’s well known that it’s easier to keep a customer than to find a new one. Your current patients are your best source of business. They already love what you do. It’s essential to keep your services top of mind to keep them coming back.
Sound Medical Marketing will work with you to develop the following types of patient retention tools to send out by email:
- Monthly or quarterly newsletter
- Information to promote your new and high value services
- Videos packed with information about your services/health conditions you treat
Tools to Grow Your Brand
Your website allows you to showcase your healthcare practice. Now you need to get the word out. But how do you do that?
Social Media Consultation
Social media can help increase your website traffic, generate patient engagement, increase brand awareness and trust, and keep you top of mind.
We’ll consult with you on what, how often, and where to post to get the most patient engagement. We’ll also work with you to design the look and feel of your social media platforms.
Local SEO
Patients are looking for a provider close to where they live. While your website will inform them about your services, they need to find you first. Local SEO will help them do just that. We will analyze your current SEO and make recommendations for how to improve it.
Reputation Management
These days almost everyone looks at online reviews when choosing a provider. If you have few or no reviews or your reviews aren’t what you’d like them to be we can help. Great reviews will help boost your local SEO and get patients to appoint.